Essentially the market determines pricing just as it would for cash. Where the seller has sufficient margin, he is expected to trade his goods and services for barter at the same price as he would sell them for cash. Where margins are tight, a seller is allowed to adjust his price to the manufacturer's list price. Such a situation regularly occurs with electronic items such as television sets and copiers. In some cases, regular prices are retained but cash is mixed in to increase a dealer's narrow margin. Loycal frequently publishes guidelines on this issue. By accepting or rejecting prices, Loycal's members act as the ultimate authority in pricing integrity.