In those rare instances where the product or service price is higher than the cash price, consider how much you actually invested to acquire your Loycal credit held in your account.
If the member is in a service-related business, the credit may only cost him his idle time. It will often be less expensive to pay the full retail price with Loycal than to get the same article at a discount for cash. Seasoned members are always aware of this difference and use it to their advantage.
On the other hand, if someone overprices his products or services beyond a reasonable limit, no one should do business with them, and should call our office for another referral.